1. 1. Applying Without a Clear Career Story
2. 2. Treating All Schools as Interchangeable
3. 3. Rushing or Underestimating the GMAT / GRE
4. 4. Telling a Crowded, Generic Story
5. 5. Weak, Vague Essays
6. 6. Ignoring the Optional Essay or Using It Poorly
7. 7. Overlooking Recommendation Strategy
8. 8. Poor Resume for MBA Purposes
9. 9. Weak Interview Preparation
10. 10. Poor Project Management of the Application Process
11. 11. Ignoring School Culture and Personal Fit
12. 12. Over relying on Rankings or Consultants
13. 13. Forgetting That Adcoms “Read to Admit”