1. Why tone depends on your audience
2. Step 1: Define a specific target audience
3. Step 2: Do quick audience research
4. Step 3: Choose a tone that fits purpose and audience
5. Step 4: Adjust language, structure, and detail
6. Step 5: Adapt tone for common audience types
7. Step 6: Keep a simple audience and tone checklist
8. Step 7: Test and refine with feedback
9. Putting it all together