1. 1. Misunderstanding how selectivity really works
2. 2. Building an unbalanced college list
3. 3. Treating essays as a last–minute writing task
4. 4. Overusing or misusing AI in essays and recommendations
5. 5. Weak or inconsistent recommendations
6. 6. Generic or misaligned “Why this college” essays
7. 7. Poor documentation and missed deadlines
8. 8. Confusion about financial aid and affordability
9. 9. Over focusing on prestige instead of fit and outcomes
10. 10. Ignoring context and story
11. 11. Underestimating the emotional side of the process
12. 12. Turning learning into action